General Motors has decided to stop using Facebook ads because they don't think the strategy is working. They only spent about $10 million out of their $1.8 billion dollar ad budget, so you have to wonder if they gave it enough of a chance. However, they will continue to maintain their Facebook page, which they do by spending around $30 million a year. Wish I had that job!
Further Reading: http://online.wsj.com/article/SB10001424052702304192704577406394017764460.html?mod=WSJ_GoogleNews&mod=igoogle_wsj_gadgv1
Further Reading: http://online.wsj.com/article/SB10001424052702304192704577406394017764460.html?mod=WSJ_GoogleNews&mod=igoogle_wsj_gadgv1